Host Profile: Federación Comercializadora de Café Especial de Guatemala (FECCEG)
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| Kishé products |
Since 2014, Partners of the
Americas’ Farmer-to-Farmer program has collaborated with the Federación
Comercializadora de Café Especial de Guatemala (FECCEG). FECCEG was founded in 2006 and
was originally comprised of eight cooperatives and associations of small
producers interested in consolidating their coffee production and independently
processing their coffee for niche specialty markets.
To date, Partners of the Americas has sent three F2F volunteers to work with FECCEG. In January
2015, Michael Drankwalter was the first. During his assignment, Mr. Drankwalter traveled to eight different communities in Guatemala where FECCEG was working to conduct
trainings on proper beekeeping and honey
production. As FECCEG’s coffee is produced organically, many producers have
turned to apiculture and honey production to manage pests on the farm and
diversify income sources.
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| F2F volunteer Willis Brown participating in a coffee cupping demonstration |
In March 2015, Willis Brown, served as an F2F volunteer for FECCEG and trained beneficiaries on marketing strategies to drive
sales of their coffee brand, Kishé, in the United States. Most notably, Mr. Brown's work inspired the logo found on FECCEG's coffee. After a careful
assessment of FECCEG's products and the local community where the coffee is grown, Mr. Brown recommended the
use of the image of a volcano to represent the Guatemalan coffee of Kishé.
Finally, in
November 2015, Thessalonika Benny
assisted FECCEG in developing a business plan and sales strategy to market and sell their products in the U.S. Additionally, prior to her assignment, Ms. Benny
hosted FECCEG representatives in Seattle to introduce them to potential buyers.
Since 2014, FECCEG's income from coffee sales has increased from $2.6 million to almost $3.2 million, making a significant difference in the lives of its 1,630 producer members and their families. Future F2F assignments will focus on assisting FECCEG with their U.S. marketing campaign and promoting their brand among U.S. consumers.
In February 2016, Nidia
Gomez and others from FECCEG stopped by our office to do a coffee tasting demonstration
of their products and to give us an update of the impact of their work. Below is a photo of their time in the office!
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| Partners of the Americas with FECCEG staff! |
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